After Papa John’s founder publicly used racial slurs, leading to his resignation, the pizza company has launched a new plan to avoid the negative publicity associated with it it’s insults prompted Papa John’s to take steps to rebuild its image. The recent announcement reveals a new logo and a minor name change to usher in a new era for the struggling business.
According to a press release from the pizza chain, the rebranding is seen as an important step towards a much brighter future. Since Schnatter’s controversial story damaged the brand’s reputation, the company has struggled with negative publicity. By changing the name and logo, Papa John’s aims to introduce a new chapter of pizza making that satisfies new customers.
The name change was an easy one – from Papa John’s to Papa Johns. The omission of the apostrophe reflects a subtle departure from Schnatter and his negative monologue. This metaphorical transformation moves the company away from its tainted past.
Papa John’s was originally founded in Jeffersonville, Indiana, and has since moved its headquarters to Louisville, Kentucky. But the company is determined to cut ties with the Schnatter community, having recently announced plans to establish a new global headquarters in Atlanta, Georgia
“We are excited to open a Headquarters office in such a dynamic and diverse location,” CEO Rob Lynch said of the Atlanta headquarters. “Metro Atlanta’s deep talent pool and its world-class airport connect us to domestic and international markets that are key to the future of our brand and will accelerate our long-term growth.”
As a part of the strategic shift, Papa Johns additionally offered a number of its Kentucky land. The relocation to Georgia is a sizable move, and the organization determined to sell available land to Baptist Health for the development of a destiny medical institution.
“The loyalty and love human beings have for Papa Johns were built on our famous promise of Better Ingredients. Better Pizza — and these days, we’re signaling to the arena that Papa Johns is ‘Hungry for Better,’” remarked Max Wetzel, Papa Johns’ chief commercial officer, within the launch. “This new revel in is each a celebration of our first rate momentum and a imaginative and prescient to inspire future growth.”
The press launch emphasizes that these modifications are designed to mark the organisation’s growth and outlook for the destiny. Papa Johns hopes that by means of tweaking its call, it may shed the negative institutions related to Schnatter’s beyond remarks and usher in a high-quality trajectory for the brand.
